After opening to packed houses, the Sands Bethlehem Casino has seen business drop quickly, as the casino has fallen to fourth in revenue among the state’s eight operating casinos. Las Vegas Sands (LVS: 8.59 -1.49%) officials say the decline is normal and expected, as the newness wears off.
According to figures released by the Pennsylvania State Gaming Control Board, slot income at the Bethlehem gambling venue show a thirty percent decline since opening week.
A decline is normal, say gaming analysts, but the drop for Sands is occurring extremely early in the operation’s existence. The casino only opened its doors in May.
Sands officials tell local reporters they are increasing and diversifying promotions to slow the slide, and hopefully find a high level of consistency.